marlena stell
*Tutorial on this makeup look I’m wearing will go up next Monday! xoxoPREVIOUS VIDEO » • 7 Things the Make…
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The campaign uses the hashtag #StayJungli to take back the term “jungli,” which Shaz & Kiks co-founder Kiku Chaudhuri says derogatorily labels someone as wild, unruly or uncivilized. It was leveled at Indians by British colonizers. For the campaign, the brand recruited content creators to produce videos featuring its Scalp + Hair Prewash while discussing a painful moment from their past when they were teased about a certain beauty trait and sharing how they overcame it to embrace their perceived flaw.